Sala Branca was creted in 2007 with the only aim of making works of art auctions.

From 2010 decided to extend the scope of their action on the art market in Portugal and participated in several initiatives to promote and sell works of art made by Portuguese and foreign artists within and outside the country. Partnerships with international auction houses were held with the aim of maximizing the sale proceeds of national collections. Participated directly in book publishing of local artists and considers the future conduct exhibitions of national and international artists who have died or artists who do not have direct link to any art gallery.

The art, understood in an extended form (design, book publishing, exhibitions, conferences), have been and continue to be, the purpose and main business area of Sala Branca.